Launching in Tauranga / Bay of Plenty first.
For the mother.
In every season.
Mamawell connects New Zealand mothers with curated wellness providers — and gives their village a way to fund their care. No mother should feel like she can't afford to be a mum.
Launching in Tauranga / Bay of Plenty firstPilot — Tauranga, Bay of PlentyFounding providers freeWaitlist open now
Why Mamawell exists
We asked if the baby was sleeping.
We forgot to ask if she was.
If we were to put a number on what it actually costs to recover, adjust, and grow into who she's becoming — pelvic floor physio, lactation support, perinatal counselling, acupuncture, nutrition consultations, massage, and movement — based on real Bay of Plenty provider pricing, it would look like $3,500 to $7,000. Most mothers spend a fraction of that. Not because they don't need it. Because there's no mechanism to fund it. Until now.
1 in 5
NZ mothers experience perinatal anxiety or depression
$3,400
Minimum recommended maternal wellness spend
a fraction.
What most mothers actually spend — not because they don't need it, but because there's no mechanism to fund it
How it works
Three things working together.
The Fund
A crowdfundable personal wellness fund. Partner, parents, friends, and employers contribute. You redeem with providers who actually help. No comparable product exists in New Zealand.
The Directory
A curated shortlist of personally selected providers across every pillar of maternal wellness — conception, pregnancy, birth, postpartum, and loss.
The Village
Community and content across Nourish, Rest & Restore, Body, Mind, Village, and Real Talk. The context that makes everything else meaningful.
Join Mamawell
Be part of this from the start.
Launching in Tauranga / Bay of Plenty first.
I'm a mother 🌿
Join the waitlist and be first to access the directory and wellness fund when we launch.
I'm a provider 🌿
Express your interest in joining our curated founding provider directory.